SEO Software Reviews Comparison 2011 – IBP v SEO PowerSuite v Web CEO v SEO Elite
The power of Search Engine Optimization (SEO) has in many cases been underutilized. This is probably because not many people really understand it and the far reaching consequences it has, except maybe a handful of internet marketers and professional SEO experts. The truth is that SEO does not just have the power to drive traffic to a website it can also result in increased sales for that site. But it has to be fully utilized and done the right way. Hence, it helps to read an SEO Software Reviews Comparison 2011website.
Realizing this, SEO professionals have turned to SEO software and tools to make their work easier and less time consuming. There are several tools in the market and these include Internet Business Promoter, SEO PowerSuite, Web CEO and SEO Elite. There are more but these are the ones currently receiving the most reviews. Many people who are starting out with SEO constantly ask questions about which is better. To answer these questions, a good understanding of each software package and its functions is required.
Internet Business Promoter (IBP)
IBP is software which comprises of several tools. These tools include a search engine submitter, a tool for keyword research and analysis, a link builder and website optimization editor. There are others but these are the most notable. The strongest feature of IBP is its link building ability while its weakest is the keyword research and analysis for the simple reason that it pays too much attention to that area and some of its suggestions are not in line with Google’s current preferences.
What stands out the most about IBP is the fact that it guarantees users the top 10 ranking on any keyword of choice in any search engine. Therefore, for those who need to increase their search engine rankings in a hurry, this might be the software of choice.
The pricing is reasonable at $249.95 for the standard version and 449.95 for IBP Business version. Updates are free for three months.
SEO PowerSuite
SEO PowerSuite has four tools which perform a variety of functions. These are the Rank Tracker tool, which is responsible for monitoring the ranking of a site. This tool is also capable of discovering and monitoring the ranking of a competitor’s site and will suggest tips on how to effectively optimize a site to get better rankings.
Another tool is the WebSite Auditor which carries out an audit of a website to determine what keywords it should focus on and to what density. It will also examine competitor’s sites and provide insights on what keywords they are ranking for and how they are able to achieve that rank.
The SEO SpyGlass and LinkAssistant tools work on links mostly. While one is used to analyze backlinks on any website including that of competitors and creates effective link building strategies, the other is used for link management and to create functional directories which can be uploaded to a site.
The strength of the SEO PowerSuite lies in its ability to give a detailed analysis of competitor’s sites and suggest ways users can improve their sites. The major weakness is the price. The download fee is $249 for the Pro version and 599 for the Enterprise version but after the first 6 months, a hidden monthly fee starts to apply.
If the hidden fee was not there, this would be one of the most powerful SEO software on the market.
Web CEO
Like other SEO software, Web CEO is also made up of several tools. All these tools can be grouped into four main categories which cover a complete SEO campaign. Site Optimization covers keyword research and search engine optimization, while Site Analysis deals with web analytics and checks ranking. The Site Promotion category has a search engine submitter, link partner finder, link popularity and Pay-Per-Click (PPC) campaigns manager. Then the Site Maintenance covers several other functions including an FTP uploader, website monitoring and web page editor as well as a website quality auditor. In fact, Web CEO is a complete package.
Web CEO has frequent upgrades and each one features a new function to make SEO management a more complete experience for the user. As a software program though, it is pretty much advanced and novice SEO users might find it quite challenging. But for those who are willing to stick with it and make use of the tutorials included in the package, it is a rewarding experience.
Where this software aces most of its competitors is in the pricing plan. There is an online version for $49 a month and a desktop version which has a onetime fee of $499. Even though there is cheaper SEO software, this one has no subscription fees of hidden fees. Payment is once and that’s it.
SEO Elite
This is one of the earlier SEO tools and has been used by a lot of professionals and experts, successfully. It is a useful software which helps in link building and automatically submits articles to major directories. Article marketing used to be a major part of an SEO strategy and was highly effective in increasing the ranking of a page.
However, with Google’s new algorithms, this might not be as effective for SEO purposes as it once was. Although SEO Elite has other functions including keyword research, keyword density analysis and a PPC manager, its main focus is on article submission. While this used to be a huge strength, in recent times it can be more of a burden than anything.
Another issue with SEO Elite is its single user license. For those with multiple websites or several clients, this will be a problem. There is just one version of the software and it sells for $167.
Conclusion
Overall, I recommend Internet Business Promoter over the other products – it has a top ten ranking guarantee, value for money updates, and great usability. As mentioned earlier in this SEO Software Reviews Comparison 2011website, each SEO software product has their own features. To make a more informed decision, it is recommended that you test the free versions first to determine which works best for your purpose. However, if you want to save time, the best value for money is Internet Business Promoter, because of its top ten ranking guarantee and easy to understand tools.
Click here to buy Internet Business Promoter
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